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Sunday, May 22, 2011

Malaysians food phenomenon (part 1)

When we talk about serving ourselves, indulging in foods that intrigue our taste buds we sometimes overlook at the phenomenon that ones struck Malaysia. Well guess what i'm gonna share an inside of the "phenomenon" with you guys. Well it starts with a story...once upon a time......arghhh enough with the lame introduction hahah(losing my mind)well anyway the story goes...when i was a kid i live in an apartment in the bustling city of Kuala Lumpur. My family was not too well off at the time. our home was literally the size of a box of about 150 - 200 ft sq in size. we lived up and away reaching the clouds at the 14th level. It was a fun and lovely house before we moved to a much comfortable cozy home in Gombak. (this is not seri serawak flat but my house kinda look like this once)

At the time the tv always advertised an array of fast food restaurants such as KFC(kentucky fried chicken) that emphasize on the crispness and tenderness of their american style deep fried chicken. I was tempted and i would forced my mom to buy me one when she goes out teaching ( she's a teacher at the local convent school in peel road). Well i was always turned down....the reasons were it's not healthy and it's not affordable (in 1998 rm 10 was considered too expensive for a meal). however we got the taste of the crispy crumbly fried chicken when i scored good marks in my examination(thank god!!). that evening mama and ayah (my dad and mom) treated me with the snack plate, one of kfc's delights. (kfc's menu hardly changed since it's establishment. Only just the addition of the usual meal)Well my thought of kfc at the time was WOA!!!! fast food was made for the posh. T.T


                                 ( the ever scrumptious snack plate YUMMMMMYYYYYYY!!)

                                                      (one of the malaysia's outlets)

From my story can you see how such incident affected our mind (those from the middle and lower income family). Up until today many people think that going for a drink at these restaurants (those that has undergone the branding for trademark) are considered to be lofty and filthy rich. There are so many kindda restaurants that has been growing like crazy over a decade. A&W, Mcdonald and Dunkin donuts are some other examples of the foreign companies that has critically set Malaysians' minds so that we think that these places are a social loafing spots for the loaded couch potatoes from all over the country.
                                                                 (dunkin donuts outlet)

(mcd)

                                                                                (A&W)
In a retrospect, i can conclude that our mind have been shaped over these years so that the rich are like separated from the middle and lower social class society. The situation left quite a scar for Malaysians as those from the upper class social status brag about how they are able to spend their money and be socially active in these spots. hmm ok that is for the first part of my study about malaysia food phenomenon see me in the later post on how malaysia changed today....seee ya!!!




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